About
We’re looking for a Senior Paid Social Marketing Manager to lead brand and upper-funnel strategy across Meta, TikTok, Snapchat, Reddit, Pinterest, and emerging platforms. This role will strengthen paid social measurement, testing, attribution, and audience growth, with a particular focus on reaching Gen Z.
What You’ll Do
- Lead upper-funnel paid social strategy across multiple platforms.
- Connect paid campaigns with brand initiatives, sponsorships, and activations.
- Develop paid media and influencer strategies for Gen Z audiences.
- Improve conversion tracking, signal quality, and mobile attribution.
- Lead incrementality, brand lift, and audience validation testing.
- Build cross-platform testing roadmaps with channel owners.
- Manage forecasting, budgets, pacing, optimization, and reporting.
- Coordinate with creative and agency partners to prevent asset gaps and fatigue.
- Present performance insights and strategic recommendations to senior stakeholders.
What We’re Looking For
- Bachelor’s degree.
- 5+ years of paid social or performance marketing experience.
- Experience scaling large campaigns across multiple social platforms.
- Experience with both brand and acquisition-focused campaigns.
- Deep expertise in at least one major platform, such as Meta, TikTok, or Snapchat.
- Knowledge of mobile measurement, attribution, SKAN, and ATT.
- Experience designing structured marketing tests.
- Advanced Excel or Google Sheets skills.
- Strong analytical, budgeting, and campaign optimization experience.
Experience with CAPI, probabilistic attribution, Kochava, MMM, SQL, BigQuery, Looker, or AI-assisted marketing tools is preferred.
